Hygea Homecare – Full Brand & Website
Client
Hygea Homecare
Industry
Healthcare
Location
Nottingham, UK
Since
2022
Client Overview
Hygea Homecare emerged in late 2021 as a new entrant in the East Midlands’ healthcare sector. It aims to provide compassionate, personalised home care services to the elderly. With full operations commencing in early 2022, Hygea sought to establish a strong digital presence that would resonate with its target demographic and reflect its commitment to quality care.
To establish a strong digital presence, they partnered with Depixion, which developed a user-friendly website tailored to their demographic.
Objectives
- Develop a modern, user-friendly website tailored to the elderly and their families.
- Create a cohesive brand identity, including logo and marketing assets.
- Implement a backend recruitment system to streamline caregiver hiring.
- Design intuitive booking forms to facilitate lead generation for care consultations.
- Provide ongoing social media marketing to enhance brand visibility.
Services Provided
Branding & Visual Identity
Depixion initiated the project by crafting a distinctive logo and comprehensive brand assets. These elements conveyed trust, warmth, and professionalism, ensuring consistency across Hygea’s website and marketing materials.
Market Research & Strategic Planning
Website Design & Development
Recruitment System Integration
Lead Generation Forms
Social Media Marketing
Design Outcomes
Mobile First Design
Fully redesigned store pages
A great user experience whatever device you choose
Results
Depixion’s comprehensive approach to branding, website development, and digital marketing was pivotal in Hygea Homecare’s successful market entry and growth. The project delivered a digital platform that effectively serves the company and its clientele by prioritising usability and strategic planning.
Since its launch, Hygea Homecare has achieved significant milestones:
- Recognised as one of the Top 20 Home Care Providers in the East Midlands in 2023 and 2024.
- Received positive feedback from clients and families, praising the informative and user-friendly website.
- Experienced consistent growth, evolving from a
Client Review
Joanne
Hygea Care Group Ltd (Hygea Homecare)
“When we launched our new care agency, we knew the competition was high. Hiring Depixion to develop our brand and market the company through social media has been crucial and effective. We have been going four strong years now, and highly recommend Depixion.”